top of page
Peter Deleuran

Coco Chanel - A Leader, A Legend


Coco Chanel smoking a cigarette. (Source: link).



Part 1: The Early Years of Coco Chanel Coco Chanel is a name that has become synonymous with fashion and style. Her impact on the fashion industry is immeasurable, and her legacy continues to inspire designers and fashion enthusiasts today. But her story is more than just a tale of success in the fashion industry; it is a story of a woman who overcame adversity and paved the way for other women to follow in her footsteps. In this article, we will take a closer look at the life and leadership of Coco Chanel, starting with her early years.

Born Gabrielle Bonheur Chanel on August 19, 1883, in Saumur, France, Coco Chanel grew up in a poor family. Her mother died when she was young, and her father abandoned the family, leaving her and her siblings to be raised in an orphanage. This early experience of hardship and struggle had a profound impact on Chanel, shaping her into the strong and independent woman she would become.



 Coco Chanel, Gabrielle Chanel poses in a sailor top in the interwar period 1928

Coco Chanel, Gabrielle Chanel poses in a sailor top in the interwar period, 1928. (Source: Wikimedia Commons).

Despite her humble beginnings, Chanel was determined to succeed. She began her career as a seamstress, working in a small shop in Moulins, France. It was there that she first developed her unique sense of style, creating simple yet elegant designs that caught the eye of wealthy clients. Her talent soon caught the attention of wealthy businessman Étienne Balsan, who became her lover and introduced her to the world of high society.

Chanel quickly established herself as a force to be reckoned with in the fashion world. She began designing hats, creating innovative designs that were unlike anything seen before. Her designs were popular with actresses and socialites, and she soon opened her first boutique in Paris.


Caricature of Coco Chanel in the album "The big world upside down". Translation of caption: "Miss Coco, I would like a nice hat for Sunday".

Caricature of Coco Chanel in the album "The big world upside down". Translation of caption: "Miss Coco, I would like a nice hat for Sunday". (Source: Wikimedia Commons).



But it was not just her designs that set Chanel apart. It was her leadership and determination that propelled her to the top of the fashion industry. Chanel was a trailblazer, breaking down barriers and challenging the status quo. She rejected the restrictive clothing of the time, designing clothes that were comfortable and practical for women. She revolutionized women's fashion, introducing pants and the "little black dress," which became a symbol of sophistication and elegance.


"Success is often achieved by those who don't know that failure is inevitable."
Coco Chanel

Chanel's leadership extended beyond the world of fashion. She was a feminist and a supporter of women's rights, using her platform to advocate for women's equality. She was outspoken and unapologetic, challenging societal norms and paving the way for future generations of women to pursue their dreams.

Part 2: The Legacy of Coco Chanel Coco Chanel's impact on the fashion industry cannot be overstated. Her designs, innovations, and leadership continue to inspire designers and fashion enthusiasts to this day. But her legacy goes beyond fashion. Chanel was a trailblazer, breaking down barriers and challenging societal norms. Her leadership and determination paved the way for future generations of women to pursue their dreams.

One of Chanel's most enduring contributions to fashion was the "little black dress". In the 1920s, black was considered a color of mourning and was not worn in "polite society". But Chanel saw the beauty and simplicity of black, and she designed a dress that was both elegant and practical. The little black dress became a symbol of sophistication and independence for women, and it remains a staple of women's fashion to this day.


"Dress shabbily and they remember the dress; dress impeccably and they remember the woman".
Coco Chanel

Audrey Hepburn, Breakfast At Tiffany's in a black dress.

Audrey Hepburn, Breakfast At Tiffany's in a black dress. (Source: link).

Chanel was also known for her use of jersey fabric in her designs. At the time, jersey was considered a fabric for undergarments and sportswear, but Chanel saw its potential as a luxury material. She used jersey in her designs, creating comfortable and practical clothing that was unlike anything seen before. Her use of jersey revolutionized the fashion industry, and today, it remains a popular material for clothing.

Chanel's impact on fashion extended beyond her designs. She was also a pioneer in the world of fragrance. In 1921, she introduced Chanel No. 5, a fragrance that became an instant classic. Chanel No. 5 was a departure from traditional floral scents, with a complex blend of floral and musky notes. It was a fragrance that captured the essence of Chanel's bold and innovative spirit.



Photograph of Chanel N°5 Elixir.

Photograph of Chanel N°5 Elixir. (Source: Wikimedia Commons).


But Chanel's leadership was not limited to the world of fashion. She was a feminist and a supporter of women's rights, using her platform to advocate for women's equality. She challenged societal norms, rejecting the restrictive clothing of the time and designing clothes that were comfortable and practical for women. Chanel's designs empowered women, allowing them to move and breathe freely.



"My life didn’t please me, so I created my life".
Coco Chanel

Chanel was also a trailblazer in business. She was one of the first women to establish her own fashion house, and she managed it with the same determination and leadership that she brought to her designs. Chanel was a savvy businesswoman, understanding the importance of branding and marketing. She created a distinct brand identity, with the interlocking "C" logo becoming synonymous with style and luxury.



  Coco Chanel sitting at desk. March 18, 1931.

Coco Chanel sitting at desk. March 18, 1931. (Source: Wikimedia Commons).

Chanel's leadership and legacy continue to inspire women today. She was a woman who overcame adversity and broke down barriers, paving the way for future generations of women to pursue their dreams. Her vision and innovation continue to shape the fashion industry, and her advocacy for women's rights and equality remain as relevant as ever.


Part 3: Leadership Lessons from Coco Chanel Coco Chanel's life and legacy offer valuable lessons in leadership. Her determination, innovation, and advocacy for women's rights continue to inspire women to this day. Here are some key leadership lessons that can be learned from Coco Chanel's life:

Be resilient and determined.

Chanel's early years were marked by hardship and struggle, but she refused to let her circumstances define her. She was determined to succeed, and she worked hard to achieve her goals. Chanel's resilience and determination are a testament to the power of perseverance in the face of adversity.

Challenge the status quo.

Chanel was not content to follow the fashion trends of the time. She rejected the restrictive clothing of the era and designed clothes that were comfortable and practical for women. Her innovations, such as the little black dress and the use of jersey fabric, revolutionized the fashion industry. Chanel's example shows the importance of challenging the status quo and thinking outside the box.

Empower others.

Chanel was a feminist and a supporter of women's rights. She used her platform to advocate for women's equality and created designs that empowered women. Chanel's leadership style was about empowering others and creating opportunities for those around her. Her example shows the importance of lifting others up and using your influence for the greater good.

Build a strong brand.

Chanel understood the importance of branding and marketing. She created a distinct brand identity, with the interlocking "C" logo becoming synonymous with style and luxury. Chanel's example shows the importance of building a strong brand and creating a recognizable identity for your organization.

Take calculated risks.

Chanel was not afraid to take risks. She introduced new designs and fabrics that were outside of the norm, and she established her own fashion house at a time when women were not taken seriously in business. Chanel's example shows the importance of taking calculated risks and being willing to try new things.

In conclusion, Coco Chanel's life and legacy offer valuable lessons in leadership. Her determination, innovation, and advocacy for women's rights continue to inspire women to this day.


Chanel was known for her frequently controversial sayings. maybe her most notorious words ever spoken, were her last. Following a walk with Claude Baillen, a close friend, she returned to her room at the Hotel Ritz. Before Coco passed, she remarked to her maid, “ You see, this is how you die!”.


Coco Chanel.

Coco Chanel. (Source: link).



0 comments

Comments


Top Stories

bottom of page